When creating content for social media, you should follow some guidelines:
Respect the Platform and Audience:
Each platform has got its own rules, look and feel, and a psychology attached to it. Make sure you respect that. Also, make sure you respect the audience. Post things that are interesting to them, things they want to see and share with others.
Don’t interrupt the experience:
Consumers are in the social media having fun. Don’t interrupt them with ads, entertain them instead. Give them value.
Be consistent and self aware:
Everything you post, photos, videos and ever the comments you leave will define your brand to your audience, so make sure you are consistent with it.