When you are sending paid traffic to a page, you want to make sure it’s free of distractions and has a powerful call-to -action, otherwise you are just wasting money.
The best way to accomplish this task is by using a Landing Page.
A landing page is a one page website with a pre-defined goal. You can see it as a cut version of your website if you wish.
You can use landing pages to:
- Sell a product, service or online course
- Collect leads by offering webinars, eBooks, free consultations or anything that will offer value to your visitors, in exchange for their details
When you have a single goal, for example collect leads, the conventional website does a terrible job at it. when the visitors arrive at a website they usually just get lost in all the links and distractions.
A converting landing page:
- Won’t have any menus or external links, so stops visitors from leaving it
- Has a strong call to action
- Has a form collecting the visitors details
The less information you try to collect, the higher your chances of getting visitors to commit to it.
The most used services for paid traffic are Adwords and Facebook Ads. FB ads are still really affordable, so it’s definitely worth it.
Let’s say a visitor is looking for “Carpet Cleaning” they can jump on google, search for it and when they get to the landing page they have limited information about the services provided and a form to get a quote and that’s it, no links, very simple and straightforward.
See example below:
If you want, you can create your own landing pages using one of these websites:
It’s important to remember that you can have as many landing pages as you want, it’s good to have one for each promotion or lead generation campaign you might have.
If you add a video to a landing page, the conversion can increase up to 64%
I hope you have enjoyed this article. If you have any questions feel free to contact me.
Thank you so much for reading and have a great day.
Luis Xavier, Sales Studios – SalesStudios.com.au