Isn’t it great when a client tells you: “I see your ads everywhere I go.”
Nowadays, prospects need to see your brands a lot more times before you can get their attention. I’m sure you know what marketing is but have you heard about remarketing?
Remarketing is a clever way to reach out for visitors who may not have made an immediate purchase on inquire. You can position your ad in front of them while they are browsing elsewhere. You can also use the same strategy to bring back to your website clients that purchased from you last month for example, and get them to buy more of your products or services.
It’s quite amazing when your clients tell you they’ve seen you everywhere. It seems expensive to advertise on lots of different platforms, and the clients will see you as a high value company. I’ll tell you the truth that not many people will tell you, remarketing using videos can be very cheap. It really depends on who you are targeting and the size of your audience, but on average, expect the cost preview to be around 0.02 on Facebook and Twitter and 0.07 on YouTube.
Regarding content, you have a few options:
- Create a video yourself
- Hire an entire production crew, expect to pay five-thousand plus
- Create a video animation. It’s quite simple. All you need to do is have a single meeting, provide some information about your goals, and let the team take care of the rest for you. So, as you can see, remarketing is a powerful way to engage with your clients and prospects, and you should add it to your marketing strategy.